James "Flex" Lewis is a legendary Welsh bodybuilder and entrepreneur. With over 25 years of experience in fitness and personal training. Flex is renowned for winning seven consecutive 212 Mr. Olympia titles from 2012 to 2018, making him one of the most decorated athletes in the sport's history. Beyond the stage, he is the founder of the Dragon's Lair Gym and co-owner of Arsenal Strength, a leading fitness equipment brand. His dedication to the sport and mentorship continues to inspire athletes worldwide. Find him on Instagram @flex_lewis